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We created this web site for several reasons. First and foremost is to help organizations, business leaders, workers, and consumers enhance their potential and prosper in the world
of tomorrow. The second was to provide the generation of Americans (Baby Boomers) born between 1945-1965, with information and resources to help us live more fulfilling lives. After all we represent almost 80 million Americans
who are probably the most talked about and studied generation in our great country's history.
We are the generation that rebelled against the "establishment" during the turbulent 60's. Today we "Are" the establishment as
we enter the threshold of the 21st century. We were the generation that tuned in, tuned out, thought green, protested and did Vietnam. We went with our hearts and values versus doctrine and norm, engaged in
social causes and stayed patriotic while protesting social intolerance and political injustice.
Along the way we became loyal to self, family and our networks. We developed an entrepreneurial spirit and are leading the
wave of the business world. We are better educated than our parents and for the most part, are embracing diversity and practicing tolerance probably more than previous generations. Culturally, we also seem to long for nostalgic
reminders of the past lifestyle we grew up in. Many social scientists think we may be the last generation that had it better than our parents.
Each month TheAmericanBoomeR will be commenting on contemporary business and
lifestyle topics and issues that affect us and may help inspire you to work and live better. Topics such as business trends, the workplace, education, politics, healthy living, travel, spirituality, cultural and lifestyle
issues will be highlighted.
In addition, there will be a method for you to feedback to us in a BoomeR Talk Back or "Dear John" format. You can give us your thoughts and comments on BoomeR Poll Questions and issues as
well as share your general opinions on the state of Americana. We also will keep you linked to resources, products and services that can help your business stay productive and add value to you in your quest for living
better. We want you to feel that you are part of a virtual community of American who share a common quest to live more enriched lives, make a difference and leave a positive legacy for the next generation of
Americans.
TheAmericanBoomeR is based in the great city of Madison, Wisconsin, one of the most livable quality of life cities in the USA. Being in the "Heartland of America"(Packer & Badger Country) will give us a
180 degree look at the trends and developments that are shaping our American Business, Social and Cultural Landscapes.
So this is our Mission to fellow boomers and the organizations you represent. We hope you take time
to become a regular ".com hitter" to T-A-B. I would like you to think of this web site as a networking portal for you to connect with ideas and resources that will enhance your lifestyle and your organizations
success.
My signature sign off phrase to you will always be Act Wise, Live Your Passion, Add Value For Others and Enjoy Life! Welcome to TheAmericanBoomeR and Happy Surfing!
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